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  • About the Kazakh Market

About the Kazakh Market

Overview of Kazakhstan's gifts and home goods market

1. Market volumes of gifts and forecasts

  • According to the ECDB platform, the e-commerce market in the “Flowers & Gifts” category is expected to reach $12 million in 2026, with an average annual growth rate (CAGR) of 19.2%, and grow to $24.2 million by 2029.
  • The gift market is developing along with the overall “Hobby & Leisure” segment, which is forecasted to reach $805 million by 2029.
  • Online gift retail is growing rapidly. Although many purchases still take place offline (for example, in bazaars and shopping centers), the share of online sales in the gifts and souvenirs segment is actively increasing.
  • Retailers note a growing price sensitivity among consumers and a shift toward cost-effective shopping formats, including online, especially for household goods, cosmetics and souvenirs.

2. Home Décor

  • Expected revenue in the Home Décor segment in Kazakhstan will reach approximately USD 34.5 million in 2025.
  • Growth forecast: the compound annual growth rate (CAGR) for 2025–2029 is about 10.6%, which will bring the market volume to around USD 51.6 million by 2029.

3. Decorations

  • Revenue from the Decorations market in 2025 will amount to approximately USD 50.6 million.
  • The CAGR for the period 2025–2030 is expected to be around 1.66% — a more modest growth.

Within e-commerce:

  • In 2024, the e-commerce segment of Decorations was valued at USD 8.75 million, with a forecasted growth to approximately USD 15.6 million by 2029 (CAGR ~12.25%).

4.⁠ Furniture & Homeware e-commerce market

  • Total online sales of Furniture & Homeware in Kazakhstan are forecasted at around USD 206.9 million in 2025, accounting for 11.8% of the entire e-commerce market in Kazakhstan.
  • By 2029, the volume is expected to increase to approximately USD 385.1 million with a CAGR of about 16.8%.

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Leading Chinese manufacturers will present the best products and solutions on the Kazakhstan market. BIG CHINA EXPO is a platform for expanding opportunities, strengthening your brand and establishing long-term business relations in Central Asia.